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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Choose refined florals rather than overly casual prints

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Any one or more of the following: organic cotton, fair trade factories, recycled and/or renewable materials, second-hand, and well a lot more, but those are big ones for me

The recipe scales perfectly

Styling Suggestions: Pair with a navy suit for a coordinated, sophisticated look